Postgraduate studies in New Media and Social Networks - Institute for Sociological, Political and Juridical Research

Postgraduate studies in New Media and Social Networks


Studium coordinator:

Professor Ph.D. Petar Atanasov

 

The aim of the post graduate studies in communication for ‘New media and social networks’ are to offer a specialist knowledge and analysis in the area of communications. The area of the new media is one of the most fast growing areas in the fields of communication, social networks and the civil journalism. The world has become ‘digital’ and with this everything which surround us is digitalized and connected. We must adjust to that which exists in the public sphere and among people. There is a ‘communicational revolution’ happening in the world and we all must include ourselves, to study and to work in the digital world.

The new media is convincingly one of the most attractive parts of the digital communication and with their appearance a lot of ‘old’ things and technologies have become overviewed. Firstly, it is obvious that the speed and the way of communication has changed among people. People live on-line, i.e. the communication is uninterrupted. Thereto, more and more people communicate in a bigger space. Next, we communicate from various reasons and on various topics.  But, what is of upmost importance is that the communication in quantity has beginning to give us new quality. Life habits and philosophies are changing, but the way of communication as well and the flow of information qualitatively changes our attitude towards life. This is an area which is just about to develop in the interpersonal communication, as well as in the civil journalism, globalization, political communication, the culture and many other areas, all available to the ordinary man.

The program is aimed for candidates who have completed the post-graduate studies, foremost in communication, journalism, public relation, computer programmers, software programmers, sociology, political and other social sciences and they already have a certain level of knowledge in the field of communication and who show desire and abilty for progres in the area. But, also for students who have discovered the love towards communication sciences and descoverd it in their later carrer.

This course includes communication and research orientation.

 

Profile

The offered program has the aim to produce the following profile of post-graduates of communication:

 

  1. Master in communication –new media and social networks who after completition of the post-graduate studies may continue its career in some of the state and private universities as a professor in the field of communication sciences;

b)  Specialized staff in the field of new media, who may be able to compete in the labour market in the fields of communication, public relation, marketing, organization of events, journalism, creator of social media, social communication and other areas in the IT sector.

c)  Researcher of the new media and social networks who will be qualified to research the communication phenomena and to prepare studies which may be used from institutions from various types: state, private, economic, cultural, educational, non-governmental, international and other;

d)    Specialist in civil journalism and new media, who will be able to work and create in the field of new media and social networks,

e)   Qualified for participation in international projects which deal with this branch of communication and which will be able to work for projects in the non-governmental sector as part of the civil society and to be part of the international organizations and foundations.

 

Generic and specific competences:

Expected learning outcomes at level 7 (second cycle of studies) according to the European qualification framework for lifelong learning are:

  1. At the level of knowledge:

Knowledge, specialist knowledge, applicable knowledge and may be applied in the field of communication as a basis for original research;

  • Knowledge in the main and modern communication concepts and their situationn in the area of the modern media and social networks;
  • Knowledge in the theoretical and practical implications in  the changes of the communication relations and their application in the applicative research;
  • Knowledge for the globalization, global changes and the changes in the communication and culturological sphere in relation to the new media.

 

  1.  At the level of skills:
  • Skills specialized for analysis of problems, skills which are needed for research and production of the new knowledge and their integration in various scientific area;
  • Skills for research and analysis of the particular communication occurances and proccesses as well as skills for presentations and academic writing in the scientific publications;
  • Skills for the critical thinking and analysis of the literature from the area of the new media and social networks;
  • Skills for project management and scientific research and academic communication on international level.

 

h) At the level of competences:

  1. Ability to situate the man and his personal, social and cultural context (family, job, social framework) and ability for analysis of information  and the basic elements of the communication approach;
  2. Ability for analysis of the main communication problem: who changes the communication – structures or people; What are the primary agentives of the changes in communication;
  3. Ability for analysis of individuals, groups and institutions in terms of the problems in the Macedonian society such as communication, modern media, social networks;
  4. Ability for communication analysis of the social changes, social concepts and global processes and the political culture and communication and civil journalism.

 

 

Enrollment conditions

All candidates who fulfill the general conditions published in the advertisements in the public media are eligible to apply:

 

Basic conditions for enrollment are:

completed first cycle of high education – undergraduate studies:

 

  • for 4+1 – in duration of 4 years or the total of 240 credits
  • for 3+2 – in duration of 4 years or the total of 180 credits.

 

 

  • All candidates who have completed faculty with the average grade of 7 or average grade lower than 7 (seven) and have a particular work or research experience from at least 2 years, as well as published papers from the particular scientific field have the right to enroll. The decision about this is made by the Scientific Council of the Institute for each application separately.
  •  Good knowledge of the English language.
  •   A special condition for enrollment to post-graduate studies at the communication department is the university education, which they have acquired at the faculties from the social and humanistic sciences. If the candidate has acquired his university education in other area, and in the meantime is professionally occupied with questions from this area, they may submit a special request for enrollment to these post-graduate studies, with the explanation in the above-sense. After such a request, under recommendation of the coordinator of the department, the opinion is given by the Board of the post-graduate studies, and the decision is made by the Scientific Council of the Institute.
  •  If the candidate does not have experience in the appropriate area, the Scientific Council of the Institute may request taking of qualification exams in at least two subjects.

 

 

Duration of studies and credits

 

For the program 4+1, the post-graduate studies last 2 semesters and provide 60 credits, where candidates may report the master’s theisis in the second semester. The credits are distributed in semesters, where four compulsory subjects provide the total of 32 credits, and the two facultative subject should provide 12 credits. After acquiring of these credits, the candidate acquires the right to report the master’s thesis. The preparation and the defence of the master’s thesis is valued with additional 16 credits. With the completition of the post-graduate studies the candidate acquires 60 credits.

For the program 3+2, the post-graduate studies are in duration of 4 semesters and provide 120 credits, where the fourth semesters is aimed for the preparation of the master’s thesis. The credits are distributed in semesters, thus the five compulsory subjects provide the total of 60 credits, and the three facultative subjects should provide the total of 30 credits. After acquiring of these credits, the candidate acquires the right to report the master’s thesis. The preparation of the defence of the master’s thesis is valued with additional 30 credits. With the completition of the post-graduate studes the candidate acquires 120 credits.

The studies are organized according to the ECTS. First candidates choose the complulsory subjects and then they choose the facultative subjects. The facultative subjects are chosen in accordiance with the interest and the topic of the master’s thesis.

The final result from the master’s studies is a written scientific paper which is prepared after completition of studies. The candidate completes the studies with oral presentation of the prepared master’s thesis.

 

 

 

Teaching and learning responsibilities

 

The program of the studium is conducted in semesters. Classes are conducted if there is a formation of group of five or more candidates. Otherwise, there is an organization of mentoring system (consultations and seminars). The exams for the visited classes are desirable to be taken at the end of each semester. The candidates cannot take exams from the facultative subjects unless they have previously passed the exams of the compulsory subjects.

 

Despite taking of exams, students are expected to take an active part in classes, to prepare project assignmentss, to write essays, to participate in the realization of the scientific resesarch, etc. Thereto each professor, in terms of his subject, specifies particular activities, on the basis of which students can acquire the needed number of points for succesful realization of a particular subject. Students must prepare at least one seminar paper for all the subjects as a prerequisite for taking the exam.

 

Transfer of credits and mobility

 

The mobility of students is enabled through acknowledgement of credits from the conducted activitties of the other study programs, provided that particular study program is similar to the appropriate one.

During transfer of students from specialist to master’s studies, as well as from one department to another, the taken exams which are graded as appropriate in the program design of the department are fully transferred. During transfer from other faculties the ECTS criterion is taken into consideration, and the basis for transfer of credits is the program by which the candidate prepared and took the exam.

Students may be able to choose from the list of facultative subjects which are available at the Institute or the other units at UKIM to provide the needed number of credits.

 

Way of evaluation

 

 Students during classes may score a total of 100 points. The final grade depends frorm the number of the acquired points.

 

The grade is formed according to the following evaluation system:

 

<50 =

5

F

51 - 60 =

6

E

61 - 70 =

7

D

71 - 80 =

8

C

81 - 90 =

9

B

91 - 100 =

10

A

 

The evaluation of the achieved results is quantitative. The finished evaluation for each subject is appropriately expressed with a grade from 5 to 10, where the grade 5 signifies a failed exam. In the evaluation, the equivalent for the numerical grade is applied as: A,B,C,D,E,F.

The quality of the teaching process and of the professors for each of the subjects is followed and graded on the basis of evaluation lists, created according to the standards of UKIM and will be delivered to each student after completition of the activities of the subject, but before taking the final exam.

 

      The evaluation for each subject is conducted according to the following parameters:

 

  • final exam 60% (minimum 40%)
  • practical assignments 20% (minmum 10%)
  • Class participation 20% (minimum 10%).

 

 

Facultative subjects

      Students from the program 4+1 choose one subject from the list of possible facultative subjects offerred in the stadium. The second facultative subject is from the common list of the University.

      . Students from the program 3+2 choose a total of theree subjects where one is from the University list. The other two facultative subjects are chosen from the list of possible facultative subjects of the stadium.

 

 

Master’s thesis

Through the master’s thesis, the candidate should show an ability for preparation of an independent scientific paper, which on the basis of the analysis and the systematization of the relevant literature creates a wider theoretical framework for preparation and realization of the concrete research. The scope of the master’s thesis is from 60 to 80 pages (for students from the program 4+1) and from 100 to 120 pages (for students from the program 3+2), font size 12, and line spacing 1.5.   

 

Academic title and degree

Students who complete this study program acquire the title Master of communication – New media and social networks.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Study program for students who follow two year post-graduate studies (120 credits)[1]

 

 

 

 

Study subjects

Classes and credits according to semesters

Classes and credits according to semesters

I

II

III

IV

Classes

Credits

Classes

Credits

Classes

Credits

Classes

Credits

 

COMPULSORY SUBJECTS

 

 

 

 

 

 

 

 

 

N2-301 Communication research methodology

11

6

11

6

 

 

 

 

N2-302 Internet based communication

22

12

 

 

 

 

 

 

N2-303 Public relations through new media

22

12

 

 

 

 

 

 

N2-304 Democracy of new media

 

 

22

12

 

 

 

 

N2-305 New media and human rights

 

 

22

12

 

 

 

 

 

FACULTATIVE SUBJECTS

 (two from the list)

 

 

 

 

 

 

 

 

 

N2-306 Old media, new media

 

 

 

 

20

10

 

 

N2-307 Social media and social networks

 

 

 

 

20

10

 

 

N2-308 Culture in the new millennium

 

 

 

 

20

10

 

 

N2-309 Business ethics and new media

 

 

 

 

20

10

 

 

N2-310 New media and political communication

 

 

 

 

20

10

 

 

N2-311  New media and religion

 

 

 

 

20

10

 

 

N2-312 Psychology of the new media

 

 

 

 

20

10

 

 

N2-313 Globalization, policy and media

 

 

 

 

20

10

 

 

N2-314 Designing of science project in the field of communication

 

 

 

 

20

10

 

 

N2-315 Public opinion and social network

 

 

 

 

20

10

 

 

Compulsory facultative subject from the University list

 

 

 

 

 

10

 

 

N2- Preparation and defense of master’s thesis

 

 

 

 

 

 

 

30

Credits

 

30

 

30

 

30

 

30

                                    Total

 

 

 

 

 

 

 

   120

 

 

 

 

 

 

 

Study program for students who follow the program 4+1 (60 credits)

 

 

 

Study subjects

Classes and credits according to semesters

I

II

Classes

Credits

Classes

Credits

 

COMPULSORY SUBJECTS

 

 

 

 

 

К2-301 истражувања Communication research methodology

20

8

 

 

К2-302 Public relations through the new media

20

8

 

 

К2-303 Culture in the new millennium

20

8

 

 

К2-304 Democracy and new media

20

8

 

 

 

FACULTATIVE SUBJECTS

 (two from the list)

 

 

 

 

 

К2-305 Old media, new media

 

 

12

6

К2-306 Social media and social networks

 

 

12

6

К2-307 Business ethics and new media

 

 

12

6

К2-308 New media and political communication

 

 

12

6

К2-309 New media and religion

 

 

12

6

К2-310 Psychology of the new media

 

 

12

6

К2-311 Globalization, policy and media

 

 

12

6

К2- Preparation and defense of master’s thesis

 

 

 

16

Credits

 

32

 

28

 

Total

 

 

 

 

60

 

 

 

 

 

 

 

 

STAFF:

           

Professor Ph.D. Petar Atanasov, professor in ordinary, Institute of Sociological, Political and Juridical Research – Skopje, Ss. Cyril and Methodius - Skopje

Subjects: Methodology of communicational research, Social media and social networks

 

Professor Ph.D. Emilija Simoska, professor in ordinary, Institute of Sociological, Political and Juridical Research – Skopje, Ss. Cyril and Methodius - Skopje

Subjects: Public relations through new  media, Public opinion and social networks

 

Professor Ph.D. Vladimir Trajkovic, associate professor, Faculty of computer science and engineering, Ss. Cyril and Methodius University - Skopje

Subject: Internet based communication

 

 

Professor Ph.D. Mirjana Najcevska, professor in ordinary, Institute of Sociological, Political and Juridical Research – Skopje, Ss. Cyril and Methodius - Skopje

Subject: New media and Human rights

 

Professor Ph.D. Lidija Hristova, professor in ordinary, Institute of Sociological, Political and Juridical Research – Skopje, Ss. Cyril and Methodius - Skopje

Subject: New Media and political communication

 

Professor Ph.D. Mirjana Borota Popovska, professor in ordinary, Institute of Sociological, Political and Juridical Research – Skopje, Ss. Cyril and Methodius - Skopje

Subject: Business ethics and new media

 

Professor Ph.D. Ruzica Cacanoska, professor in ordinary, Institute of Sociological, Political and Juridical Research – Skopje, Ss. Cyril and Methodius - Skopje

Subject: New media and religion

 

Professor Ph.D. Slavejko Sasajkovski, professor in ordinary, Institute of Sociological, Political and Juridical Research – Skopje, Ss. Cyril and Methodius - Skopje

Subject: Globalization, policy and media

 

Professor Ph.D. Ganka Cvetanova, professor in ordinary, Institute of Sociological, Political and Juridical Research – Skopje, Ss. Cyril and Methodius - Skopje

Subject: Democracy and modern media

 

Professor Ph.D. Tome Gruevski, associate professor, Studies in Journalism, Faculty of Law – Skopje, Ss. Cyril and Methodius University - Skopje

Subject: Old media, new media

 

Assistant professor Ph.D. Eleonora Serafimovska, assistant professor, Institute of Sociological, Political and Juridical Research – Skopje, Ss. Cyril and Methodius - Skopje

Subjects: Psychology of new media, designing of a scientific project in the field of communication

 

Assistant professor Ph.D. Marijana Markovic, assistant professor, Institute of Sociological, Political and Juridical Research – Skopje, Ss. Cyril and Methodius - Skopje

Subjects: Psychology of new media, designing of a scientific project in the field of communication

 

Assistant professor Ph.D. Goran Janev, assistant professor, Institute of Sociological, Political and Juridical Research – Skopje, Ss. Cyril and Methodius - Skopje

Subject: Culture in the new millennium

 

Assistant professor Ph.D. Zoran Kostov, assistant professor, Studies in Journalism, Faculty of Law, Ss. Cyril and Methodius University - Skopje

Subject: Old media, new media

 

 

 

 

 

 

 

 

 

 

 

 

 

 

[1]

                          The two-year study program is in a procedure of accreditation